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The Unhappy Little Dragon by
Carolyn Wolfe
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As an author, I was getting frustrated with the rejections from the traditional publishing houses for manuscripts that I knew were good enough to print. So I decided to go to a print on demand (pod) publishing company. I didn't know too much about the process other than I needed to pay at least $1,000 to get my book in print. So I paid the outrageous fee and then paid the extraordinarily high rate per book as well. When I started researching how much the books actually cost to print, I decided to start up my own publishing company. Many of the print on demand publishing companies are charging way too much money out there. Some will even try to say they are free, but for some strange reason, they wind up costing you quite a bit when you ask for help because you couldn't figure out how to use their system. How did they expect you to be able to create a book on your own without their help?  They didn't. Then when you finally do get your book published for free, the book costs an outrageous amount to buy a copy. Who wants to pay $15 for a $7 book? Some publishers also offer lots of different unnecessary services like press releases and various marketing packages. I went along and paid the extra fees thinking it would be well worth it.  It turns out, if you want to market your book without using a traditional publishing company, you need to do it yourself. Period.  All the extra fees out there are just a waste of money. The best thing to do is pay as little as possible for your book to get published and then market it yourself. Save your money on all the bells and whistles that don't really get you anywhere. The less expensive your book is, the better it is for you and your future sales. 

By using ARPG, you can bring your cost per book down so low that you can sell the book at  a competitive price and still make a sizeable profit.  We have authors who pay around $4.50-$5.00 for their books, and they sell them for $8-10, practically doubling their investment.

We charge only for our expenses and just enough more to make it worth our while. Because we provide only the basic needs to publish a high quality book, we only require a small staff, keeping our expenses very low. Our books will be just as good, if not better, than our competitors.

So what can you do to market your book inexpensively? Try calling up schools to see if you can schedule a visit. Pass out bookmarks. Call independent book stores to see if they'll stock your book on their shelves. Call bookstores to see if they can schedule book signings. Check out different magazines that can advertise for you(will cost money).

Once you feel your book has become successful, you have something extra to tell the main publishing houses. Your local success may be just what they were looking for before signing a new author.